Karbon is networks and structures. Karbon is strong while being lightweight (fibre, graphene). Karbon is beautiful and desirable (diamonds). Karbon is versatile and adaptable.
Team: Jeremy Bank (Designer), Pax Zwanikken (Creative Director)
Karbon logo mark and logotype
When designing the logo mark and logotype, I let the name guide the visual direction. Quite literally taking on board the mental imagery associated with the correct 'carbon' spelling. The final execution is a mark that explores structure and form, contained within a bounding form of an ellipse.