Accountants are essential to the success of businesses and economies as a whole. In fact, small businesses are 225% more likely to succeed with the support of an accountant. With this in mind, we set out to create a product and brand for an audience that often doesn't get the attention they deserve. We drew inspiration from fashion and objects of desire with the aim of making accountants feel spoiled by a product designed just for them.
Team: Jeremy Bank (Designer), Pax Zwanikken (Creative Director), George Connor (Developer)
For the marketing homepage, I wanted to create a cinematic feel by building in the page piece by piece.
1. The device edge is illuminated. Intrigue sets in. Is there something more?
2. Device body fades in at the same time as page title and navigation.
3. The page visitor now has more context about what the app is about, and through considered photography is encouraged to explore the page.
Producing lush imagery is wonderful, but too much of a good thing can mean the visitor is forced to wait for images to download and code to render.
In order to optimise page performance, I designed components to be reused and broke apart some images to apply different levels of compression.
In particular: A single background image is served for large screen shots. A single device is served for both desktop and mobile contexts.
Working closely with the developer, we made sure this method worked no matter the browser width.